One brand. Two postures.

If you need a photo and a paragraph, take them from here.

Everything in this section is cleared for use — no permission email needed. Click a block to copy it, or right-click an image to save it.

name

Adam Hevenor

goes by

hev

title

Founder, hev mind

practice

AI, search, and agentic engineering consulting

based

Denver, Colorado — remote, or on-site along the Front Range

before this

Led AI and search at Aerospike. Supply chain security at Anchore. Kubernetes at Pivotal.

patents

Distributed logging, observability as code, container bootstrapping, vector search

site

hevmind.com

Adam Hevenor
Founder, hev mind
AI, search, and agentic engineering consulting
hevmind.com · @aHev

bio

Four lengths. First person is the default, because the practice is one person — but a third-person version is here for programs that require it.

links

the other photo

photo rules

• No filters, duotones, or recoloring. The photo is not a brand surface.
• Crop no tighter than the shoulders. The hat stays in frame.
• Headshot for square slots, portrait for anything with height.
• Photo or mascot, never both in the same slot. One is the person, one is the signature.

credit line

Adam Hevenor · hev mind · hevmind.com

// name If the slide names the practice, it is hev mind — two words, both lowercase. The naming rules are further down and they are short.

Mode says what you're looking at before you read a word.

the rest of the constellation

// open factory and ask both launched after v0 of this guide. They use the tokens; which side of the axis they sit on isn't pinned here yet.

Eight tokens. One of them is a color.

Burnt orange #E25822 is the accent, and it is the only one. Everything else is paper, ink, and the gray between them. Click any swatch to copy its hex.

light — mind, kit

dark — layer, mesh

Mono carries the brand. Inter carries the argument.

Typesetting: no widows, no split tokens, no stranded articles.

Three failures show up on every hev property, and they are the same three every time. A paragraph ends on a last line holding two words. An inline token — a path, a flag, a command — breaks across a line, so ~/.factory reads as two things and the period after it looks like it fell off. And a line ends on a single-letter word, left hanging off the right edge with nothing to hold on to.

The first two are CSS, fixed once in global.css, never per page. The third CSS cannot express — bind the word in the source instead.

p, li, dd, dt, blockquote, figcaption /* reading surfaces */
  text-wrap: pretty;

h1, h2, h3, h4
  text-wrap: balance;

code                       /* one token, never split */
  white-space: nowrap;
  padding: 0.1em 0.2em;    /* 0.3em reads as a space   */
                           /* before the next period   */
pre code                   /* ...except in a block     */
  white-space: inherit;

/* and in the source, not the stylesheet: */
A property         /* single letters + a/an/the  */
the work            /* nothing longer — it chains */

// corollary Inline code is for short tokens. If a string is long enough that it wants to wrap, it wanted to be a code block — promote it rather than letting it break.

The nine things that make a page read as a hev page.

Borrowed from the command line, because that's where the work happens. A property can skip any of these; it can't invent a tenth.

01 cursor wordmark

hevmind

A signal block, 1.2s blink. Every property. Links home to hevmind.com.

02 $ and -> prefixes

$ book a time -> case studies

$ executes, -> navigates. The glyph is signal.

03 # on h2

# what this costs

Markdown comment syntax. Used in long-form prose headings.

04 // label

no decks

Inline callouts and section kickers. The // is signal.

05 $ product

$ hev layer $ hev ask

Product names in lists. $ muted, name in signal.

06 leading-zero counters

1. 01 take the work
2. 02 plan it
3. 03 ship it

Counter in signal. Never a bare bullet where a sequence is meant.

07 signal quote

The client work keeps the R&D honest. The R&D keeps me sharp for the client work.

3px left border. Reserved for architectural claims, not decoration.

08 inverted terminal block

$ brew install hev/tap/factory
$ factory

Install commands and ASCII diagrams. Always the ink ground with signal prompts — on a dark property it stays the same block, and the page inverts around it.

09 pixel icon on a card

r&d · active hev layer

52px, pixelated, 1px rule, paper ground. Every service, case study, and R&D card takes one.

A pixel-art operator, and the tools he's holding.

The mascot is a signature, not a logo. It signs the work on hev mind, sits small in the footer everywhere else, and shows up when something needs to pass the vibe check. It never fronts a product hero.

rules

• Always image-rendering: pixelated. Never smoothed.
• Never stretched, recolored, or filtered.
• Not in a product hero. It signs; it doesn't sell.
• One per page. The cast is a cast, not a crowd.

variants

the section cast

One per section page, standing in the empty half of the page header. Same height on every page so they read as one cast. Decorative — always alt="", always hidden under 860px rather than stacked into a wall.

the icon set

208px pixel glyphs, drawn in the mascot's palette — ink outline, stone gray, signal orange — on the paper ground. Rendered at 52px. A new card gets a new glyph in this palette; it does not get a stock icon.

It is hev mind. Two words, both lowercase.

This is the rule that gets broken most, usually by autocorrect or by someone helpfully "fixing" it. There is one capital, and it only appears at the start of a sentence.

The portfolio is hev <product>.

Same rule, one level down: lowercase hev, a space, then the product word. The product word never grows a capital either.

// exception vibe check predates the branding and keeps its name. It is not "hev vibe check" and never was. The name is too good to retrofit.

Addresses are not names.

Domains, packages, repos, handles, and binaries have to jam — that's the medium, not the brand. Never backport the jammed form into prose.

// typography A section label renders as hev mind because text-transform uppercases the chrome. That's typography, not spelling — the string in the source stays hev mind.

Direct and terse.

First person, singular, because it's one person. Short sentences. Concrete nouns. If a claim doesn't have a shipped artifact behind it, it doesn't go on the page.

the yardstick

Land commits, not slide decks.

Not the headline anymore — "One guy, many agents" took that job — but still the test. Read a draft, and if it could have been written by a consultancy that has never opened the repo, cut it.

rewrites